How Microsoft Brewed Compelling Enterprise Marketing with Great Storytelling
As published to The Huffington Post What do you get when you mix a brewery, racecars and a big technology company? A race to the finish line. That’s been Mircosoft’s recent experience, at least. The...
View ArticleWhy We Love Visual Storytelling
According to the National Center for Biotechnology Information, the average attention span of a human being has dropped from 12 seconds in 2000 to 8 seconds in 2013–one second less than the attention...
View ArticleInterview: Storytelling in Mobile Advertising
Now in its sixth year, the Mobile Media Summit led by CEO and Founder, Paran Johar, is the largest mobile media and advertising conference series in North America and Europe. The events feature...
View Article4 Reasons Why You Should Use Storytelling in Marketing
Written By: Lisa Michaels Stories have practically unlimited potential as tools that connect audiences with the products and services they need to live and work. And the concept is not new – marketers...
View ArticleWhy We Love Visual Storytelling
According to the National Center for Biotechnology Information, the average attention span of a human being has dropped from 12 seconds in 2000 to 8 seconds in 2013–one second less than the attention...
View ArticleInterview: Storytelling in Mobile Advertising
Now in its sixth year, the Mobile Media Summit led by CEO and Founder, Paran Johar, is the largest mobile media and advertising conference series in North America and Europe. The events feature...
View Article4 Reasons Why You Should Use Storytelling in Marketing
Written By: Lisa Michaels Stories have practically unlimited potential as tools that connect audiences with the products and services they need to live and work. And the concept is not new – marketers...
View ArticleMarket your brand on Instagram by Creating a Visual Story
By Pete Campbell Instagram is huge today, with more than 300 active users a month! The millennials are attracted to Instagram, and that is a critical target customer segment for the brand. Today, when...
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